Metaverse: Let's give some numbers
There are already 350 million people living in the metaverse
A constantly growing market that can no longer be ignored. The world of wine fascinates new generations who, although not being experts and in many cases inhibited in seeking direct contact with wineries, have no problem visiting spaces like EMC Center or other spaces proposed by Vanilla Innovations.
Do you really want to be left out?
The size of the market in 2021
"The size of the market, according to a Global Data research, in 2030
The compound annual growth rate (CAGR)
And some notions of history
Metaverse is a term coined by Neal Stephenson in the cyberpunk story “Snow Crash”, where the author describes it as a kind of shared virtual reality through the internet, where one is represented in three dimensions through their avatar. Stephenson characterizes the Metaverse as a massive sphere in which each person can create in 3D whatever they desire, such as shops, offices, nightclubs, and more, all visitable by users.
Thirty years after the publication of Stephenson’s work, the underlying concept has not changed; the metaverse is now a digital reality that can be accessed through specific hardware (such as computers, smartphones, and/or 3D headsets) and dedicated software. Users who immerse themselves in the virtual and augmented reality of the metaverse can experience all types of events, travel, concerts, meetings, and so on, all strictly virtual. What has changed is that today the metaverse, beyond speculation and hype, is an extraordinary opportunity, a blank canvas on which to write a completely new story.
A new beginning similar to when the world discovered the internet and followed one of the greatest periods of intellectual speculation ever, during which the versatility of the web led to the explosion of millions of new applications and hundreds of thousands of new companies. Similarly, the versatility of the metaverse makes it a fertile ground for countless business and consumer applications: experiential tourism is one of them.
The Metaverse according to Vanilla Innovations.
Developed around the Unity3D platform, the Vanilla Metaverse is based on four main pillars:
the skybox, which is the image wrapped around the Metaverse that gives the sensation of being immersed in it;
time, with changing shadows and colors throughout the day that allow for the organization of events such as a sunset poetry reading or a moonlit wine tasting;
atmosphere, with rain that creates puddles on the terrace and snow that accumulates on furniture and is blown away by the wind, creating a set of sensations and emotions that generate a memory and a well-defined moment of experience;
data, with a wealth of data flowing from the Metaverse into our CRM E-Business Suite, transforming into a powerful tool for evaluating the project’s performance.
The result is a cutting-edge tool specifically designed for companies that want to create more than just engaging and interactive stories, but real business projects: shops, travel agencies, service companies, and more, that want to offer their customers a real experience, with elements of chaos such as changing weather throughout the day.
Our spaces can be designed from scratch or based on existing projects. Every phase of the project can be followed step by step by the client to achieve the best possible result while respecting the technical requirements of the metaverse.
We provide filming, audio/video recording, live streaming on major social media platforms, and post-production services.
Vanilla Innovations' specialized staff can support or completely replace the organizer to make every event or tasting unforgettable.
Thanks to blockchain technology and access tokens, we can provide personalized access keys to participants, excluding unauthorized individuals such as curious onlookers, press, etc.
Hostess and steward
Real staff members who, through their avatars in the metaverse, provide assistance and information to guests and support to organizers.
Vanilla Innovations provides 360-degree support when it comes to marketing and communication for everything organized in our spaces.
A service that delivers wine, beer, or other products to people who will then enjoy those products during the virtual event, using a courier.
NFTs are powerful tools that can help us create a bridge between the physical and digital worlds. For us, NFTs mean ownership, engagement, loyalty, and much more.
Create your metaverse alongside industry leaders.
Imagination at the service of technology (or vice versa?)
“Like those old coloring books I used to fill as a child, the metaverse is just a blank sheet with some black outlines. It’s up to us to complete the drawing with our imagination, knowledge, stories, and dreams.
And in the end, when we have colored the whole sheet, staying within the lines, we will have created our own little work of art: our metaverse.”
COO @Vanilla Innovations